So if your emails are landing in spam on Outlook, they may not land in spam on Yahoo or on Gmail.Īlso, if you notice that some of your emails are landing in spam on a specific destination, it doesn’t necessarily mean that the same email will land in spam for 100% of your contacts with the same domain name. They base their judgment on several factors, and each webmail follows its own rules. So how to avoid this? This is up to the webmailĮach webmail is responsible for the placement of incoming messages either in the inbox or in the spam folder. But for email marketers, the spam folder can become a pretty critical barrier to achieve their goals, because an email that lands in spam is most often never opened by the intended recipient.
Spam folders are a good way for webmail users to avoid having their inbox constantly overflooded with irrelevant emails.
In this article, we will see why some emails are being delivered to the spam folder.